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How Facebook Advertising Benefits Your Business
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You’ve been working hard to introduce your business to as many potential target customers as possible – the ones who will find your products irresistible, and eagerly spend money. You’ve done it through SEO, social networking, press releases, article marketing and perhaps even a pay-per-click campaign like Google AdWords. In short, you’ve used all the traditional (and not so traditional) ways that help internet business catch on like wildfire.
But have you considered Facebook advertising yet? If not, you may not be aware of this comparatively new source of targeted customers – the sort who you may not be able to reach by traditional means.
Exactly what is Facebook advertising, and why should you consider it?
You’ve seen them yourself, most likely… those ads running down the right-hand side of your Facebook pages, most of them about interests you particularly enjoy.
You are not seeing the same ads as everyone else accessing Facebook at that moment. These ones are specifically targeted to data Facebook has gleaned from your preferences and other sources.
Facebook ads are simple but powerful. Each one consists of a title, text block and graphic or photo of your choice – all within a 110px X 80px “box”, to fit that vertical, right-hand Facebook sidebar.
If you think of them as a cross between a Twitter tweet and a banner ad, you’ve just about got the picture!
And yes – they absolutely can advertise your:
• Product • Services • Contest • Cause • Links • Photos • Videos • Business USP • Business Event
As well as integrating:
• Your offline promotions with your online • Real-time information for your “fansumers”
Facebook Advertising Benefits
SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1!
It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster than your sales.
Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with well-optimized and researched AdWords.
Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-so-subtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC!